Education - A comprehensive approach to a company's sales success in global markets

17. 9. 24. 9. 29. 9. 1. 10. 13. 10. 15. 10. 2026
9.00 - 12.00
Online

Kliknite za prenos dogodka

Due to the great interest and filling of all available places in the previous edition, SPIRIT Slovenia, a public agency, is once again inviting Slovenian micro, small and medium-sized companies that want to successfully expand into foreign markets to participate in an in-depth online sales training program.

The program is designed to develop key marketing and sales competencies that enable companies to plan an effective export strategy and improve sales and negotiation skills, thereby increasing competitiveness and long-term growth in international markets.

Why participate?

The program is designed as a series of practical workshops with immediately applicable tools and methods. Participants will improve their skills in creating an effective presence in foreign markets; from strategic positioning, to clearly communicating sales value, effectively managing negotiations and successfully closing the sale. It will be shown how the personality traits, self-confidence and emotional intelligence of a salesperson have a decisive influence on achieving sales success in a demanding international environment, as well as in general.

Method of implementation

The program consists of six online interactive workshops. The dates are published in the table below. The link to access via Zoom will be sent to registered participants a few days before the workshops begin.

Program executive

Mateja Milost is the director of the consulting company Fimago and a lecturer at the University of Nova Gorica, where she covers the field of marketing strategies and company organization. She has been working as a consultant in the field of export consulting, internationalization and development of sales strategies for foreign markets for 30 years. During this time, she has successfully helped more than 500 Slovenian and foreign companies enter new markets and improve sales results. She is known for her extremely practical and energetic approach, which allows participants to immediately apply their knowledge in practice. She participates in numerous international and cross-border projects and is the author of numerous market research and expert analyses. As a provider of educational programs in the field of sales, marketing and negotiations, she has been achieving the highest evaluation scores from participants for many years.

Participation is free.

Programme

Date	Time	Topic and content description
September 17, 2026	9.00-12.00	Market positioning and company differentiation What is corporate identity and its impact on success? Identifying and creating competitive advantages Building a strong brand and differentiation Designing high perceived value The role of company values and culture Interactive exercise: creating a “big promise”
September 24, 2026	9.00-12.00	Sales process and sales strategies Understanding the purchasing process and decision making Purchasing behavior of business and private customers Generating sales opportunities Sales funnel optimization Ideal customer identification and lead qualification Forming and maintaining great relationships
September 29, 2026	9.00-12.00	Effective and persuasive sales communication Making a great first impression Presentation of the company as a trusted partner Asking thoughtful questions to diagnose customer needs Active listening and adapting style to the buyer's personality A clear and well-argued sales presentation Exercise: structured pitch
October 1, 2026	9.00-12.00	Advanced negotiation strategies for sales success Negotiations as a planned process Guided balancing of interests ("I get it, you get it") Qualities of a successful negotiator Preparing for negotiations Managing challenging situations 7 mistakes and 7 recommendations for success
October 13, 2026	9.00-12.00	Closing the sale - a critical phase Conclusion as a result of all steps Key conditions for a successful conclusion Identifying the right moments The most common objections and their management Strengthening trust and sales probability Exercise: Deal Closing Simulation
October 15, 2026	9.00-12.00	Personality profile of a successful salesperson Key personality traits and success factors Identifying your own strengths Developing self-confidence Emotional intelligence in negotiations Building long-term relationships Habits of good salespeople