MPIK Workshop: Product Photography with Tom Jeseničnik

16. 9. 23. 9. 2020
10.00
MPIK1 Slovenj Gradec, Ozare 19, 2380 Slovenj Gradec

Have you ever wondered why we click on a certain product in an online store immediately and without thinking? It could be that we need it at that moment. Or it really is that good. But there is a high probability that we are attracted by the top-notch product photography. About the theoretical and practical aspects of product photography and its importance for successful marketing and sales at this year's MPIK Workshops with top Koroška photographer Tom Jeseničnik.

By participating in the workshops you will learn:

some of the most common principles of photography and lighting in product photography,
examples of good and bad practice (examples from existing websites),
the most essential photography and lighting equipment for basic product photography,
During the workshops, you will be able to photograph your existing products - as long as they are smaller in size.

The event is intended for:

potential entrepreneurs and existing (younger) companies who want to gain knowledge about photographing their products - future or existing - for marketing and sales purposes.

Programme

Workshop schedule 16. 9. 2020

9:45 - 10:00
Greetings with coffee and pastries

10:00 - 10:15
Presentation of business support activities

10:15 - 11:45
Product photography theory and examples of good and bad practices

11:45 - 12:00
Break & networking

12:00 - 13:30
Practical workshop (1)

Workshop schedule 23. 9. 2020

9:45 - 10:00
Greetings with coffee and pastries

10:00 - 11:30
Practical workshop (2)

11:30 - 11:45
Break & networking

11:45 - 13:15
Practical workshop (3)

Speakers

Tomo Jeseničnik

professional photographer
has more than 20 years of professional experience in the field of photography for the promotion of the economy, tourism, natural and cultural heritage...,
He has published his photographs in more than 160 domestic and foreign magazines and newspapers,
cooperates with some of the largest Slovenian and foreign advertising agencies, publishing houses, newspapers, design studios and tourist organizations,
in the field of culinary photography, it collaborates with the most important companies in the Slovenian food industry and with some foreign global corporations,
is the author or co-author of over 160 photomonographies, books and more than 150 various tourist and popular science publications in Slovenia and abroad.