MPIK workshop: Startup company pricing strategy

9. 6. 2022
9.00 - 12.15
MPIK1 Slovenj Gradec, Ozare 19, 2380 Slovenj Gradec

The success of a product does not always depend only on the market and consequently on quality and demand, but its success often also depends on the correct selling price. There are many different ways to price new products or services, unfortunately there is no universal formula. However, there are steps and questions that you need to know how to answer, because with them you can determine the right selling price for your product/service.

Pricing a product is one of the basic steps in building a successful business, which some people think is easy. But of course, this is not true, it is a demanding task that requires the right information and knowledge, and above all, consistency and up-to-dateness. However, the fact is that an incorrectly set price can cause the market failure of even the best product. And you certainly don't want that!

By participating in the workshop you will learn:

pricing models;
pricing policies;
marketing mix and the role of price;
determining the price and types of prices;
price calculation;
market positioning based on price;
the impact of price on obtaining an investment.

The workshop is intended for:

passionate entrepreneurs who would like to determine the selling price based on collected and analyzed information, and not just "by feel";
Those who don't like pricing don't know what internal pricing affects;
to everyone who wants to make a good living from their business.