MPIKov AS 2021: Digital Content Marketing 3.0

1. 5. 2021

Pre-summer bootcamp for marketing creatives!

5. / 25. 5. / 1. 6. / 8. 6. 2021
location: ONLINE

Bootcamp is a training course on the use of free digital tools and programs for implementing digital content marketing. The program lasts 16 school hours and is designed as interactive workshops with guided work on computers.

Hashtags? Of course!

positioning #lean #vlog #podcast #spotify #webinar #obs #facebook #instagram #shop #meme

The program is designed for anyone who would like to independently plan content for their marketing and know how to technically produce it! Concrete programs, software, tricks and tips - in this MPIK's AS with Blaž Branc and Nejc Gornik (Baltazar consulting, NewcompanyX).

Programme

Workshop 1

Product repositioning + lean testing

How to update your product for the corona/post-corona market and quickly test added value.

Workshop 2

Webinar email capture model

No, it's not about education. But about a webinar as a presentation and sales tool + building a newsletter database.

Workshop 3

Vlog and podcast production

Let new subscribers get to know you through your new vlog or podcast. From idea to first episode in one day!

Workshop 4

Facebook & Instagram shops

e-commerce module Shops, which allows you to promote and sell your products right from your profile.

We will perform the final "tweaking" of the program according to the wishes and abilities of the bootcamp group!

Speakers

Blaž Branc

direktor Baltazar consulting in NewcompanyX

18 years of professional experience in marketing, 20 years of professional experience in the creative sector, co-host of the business podcast Okej, stručko, author of the book Imagine This – The Transformative Power of Edu-Larp in Corporate Training & Assessment (Rollespilsakademiet, 2018), licensed trainer in the Experiential learning & Critical Pedagogy (Freire/Kolb) method at the International Experiential Learning Network (Estonia), member of the Futures Europe Network, and founder of the Slovenian Meetup® group Futurists, graduated in Sociology and Human Resource Management, has collaborated with numerous domestic and foreign organizations, such as Austrian Airlines, Hewlett-Packard, Samsung, Toshiba, Astellas Pharma, Atlantic Grupa, Court of Moravia, Mimovrste=), Simobil, Studio Moderna, Talum, Lesnina, Gorenje, Manager Association, Intesa Sanpaolo, Merkur, Generali, HSE, Deloitte, etc.

Select interests:

General

Tourism

Entrepreneurial

E-mail

I consent to the processing of my personal data in accordance with the Personal data protection policy.