The final event of the new generation of tourist guides Koroške

Programme

12.00 Lecture: History of tourism in Slovenia and tourism types

Lecture title: History of tourism in Slovenia - when did the first tourist come to our places and Tourist types according to content or activity

In the first part of the lecture, we will present tourism in Slovenia, which has a centuries-long and interesting history. Even in Roman times, people visited our places for their healing springs and natural beauty. Pilgrims to the Holy Land also often passed through our places. The development of tourism as we know it today began in the 19th century, when the first health resorts, hotels and tourist associations were established. Tourism in our places received a special boost after World War II. Today, Slovenia is a recognizable tourist country, but its beginnings date back to a time when the word "tourist" did not even exist.

We know tourism in different forms, as people have different interests and desires when traveling. Some travel for relaxation, others for sports, health, culture or entertainment. Because of these differences, tourism is divided into several tourism types depending on the content or activity. Each tourism type has its own characteristics, special visitors and a different offer. Knowing the tourism types is important for understanding modern tourism and the development of the tourism offer. We will learn about these forms of tourism in the second part of the lecture. In addition to already established activities, e.g. shopping, sports or pilgrimage tourism, we will also touch on some newer types of tourism such as dark tourism, adventure, ecological or space tourism.

Lecturer: Dr. Iztok Bončina (Palladio Agency), long-time tourist guide, freelance photographer and photojournalist, professor of art history and history, diver, astronomer and traveler

13.30 Roundtable: Challenges of tourist guidance at the destination Koroška

The roundtable will be dedicated to discussing the role of tourist guides in developing a quality, authentic and connected tourist offer Koroške. We will talk about the current situation in the tourism market, the needs of visitors, the importance of local stories and the possibilities for better integration of tourist guides into the destination offer.

We will raise questions with participants about whether Koroška has enough tourist guides, what kind of guides modern tourists want, how we can better connect guides with providers, agencies, schools and program organizers, and why a tourist guide is an important ambassador for Koroške.

The discussion will feature experienced speakers:

• Dr. Iztok Bončina (Palladio Agency), long-time tourist guide, freelance photographer and photojournalist, professor of art history and history, diver, astronomer and traveler;
• Marija Lah (Spotur Slovenj Gradec), a long-time tourist guide and tourism worker, with extensive experience guiding in Carinthia;
• Martina Vrčkovnik (GO tourism) with experience in tourism management and an experienced tourism worker;
• Uroš Rozman (RRA Koroška), with bold goals in the field of tourism at Koroškem.

The conversation will be moderated by Anja Vajde (RRA Koroška).

The round table will be followed by the ceremonial awarding of brand new guide cards to both the new generation of tourist guides Koroške and the existing ones.