Webinar: From digital contact to business meeting: acquiring partners and customers in foreign markets

Programme

Contents:

• defining the ideal foreign buyer, distributor or business partner;
• finding relevant companies and key decision-makers using LinkedIn and other digital sources;
• assessing which contacts are truly relevant to the company;
• preparing a convincing and targeted message for the first contact;
• connecting LinkedIn, email, recommendations, trade shows and business events;
• making contacts before trade fairs or business delegations with the aim of arranging meetings in advance;
• continuing communication after the first contact, meeting or fair;
• the most common mistakes when approaching foreign partners and the reasons why messages go unanswered;
• establishing a simple and transparent system for monitoring contacts and business opportunities;
• practical preparation of a short speech and sequence of messages for the selected foreign market.

Practical part

Participants at the workshop will:

• define the profile of your ideal foreign partner or customer;
• found some concrete potential contacts;
• Prepare a personalized message for LinkedIn or email;
• developed a plan for further communication;
• received feedback on the prepared speech.