Successful in the tender for the promotion and digitalization of the destination Koroška

The main purpose of the project is to strengthen the promotion of the tourist offer of the destination Koroška on domestic and selected foreign markets, thereby improving recognition, increasing interest and influencing the choice of destination for tourist visits, and consequently increasing tourism performance indicators (number of visitors/number of overnight stays; share of foreign visitors; "off-season" indicators).

An important segment of the promotion and digitalization of the Koroške tourist offer is also the renovation and upgrade of the destination website with the aim of improving the user experience and presenting the destination as sustainable. In addition, we want to contribute to the digital and green transformation of the destination by implementing training courses, while also starting to systematically collect, monitor and analyze data on tourist flows at the level of the entire destination and monitor the carrying capacity of the destination.

The project will upgrade and strengthen the activities that we are implementing in cooperation and with co-financing from the municipalities of the Koroške region as part of the annual program of activities to promote the tourist destination Koroška in 2026.