ERANEL group d.o.o.

ERANEL – from idea and metal to our own brand

When creativity, knowledge of metalworking and the desire to create something of their own are combined with entrepreneurial perseverance, the story of the company ERANEL group doo is born, which develops and manufactures outdoor kitchens, canopies, pergolas, metal structures and other custom solutions. The company builds its future on quality manufacturing, the development of its own products and the ambition to become a recognizable brand beyond Slovenian borders.

We spoke with Emir Mujkanović, founder of ERANEL group doo, about his entrepreneurial beginnings, first successes, challenges, and lessons that shaped his business path.

From idea to entrepreneurial decision

The idea for the company ERANEL did not come about overnight. Emir has always been excited about creation, working with metal, and the possibility of turning a simple idea into something useful, high-quality, and aesthetically pleasing.

The desire for an independent path where he could combine his knowledge, creativity and entrepreneurial thinking grew stronger over the years. The turning point was the realization that the perfect conditions for starting a business would probably never exist. Instead of waiting, he decided to try.

Thus began the story of the company ERANEL – with no guarantee of success, but with a great will to work, perseverance, and a clear idea of what it wanted to create.

Humble beginnings and first challenges

The beginnings were modest. With basic tools, acquired knowledge and a willingness to take on different projects, they gradually built the foundations of the company. Each new order represented an opportunity to gain experience, perfect production and develop the offer.

What surprised Emir at first was how many different roles an entrepreneur has to take on. Quality production is only part of a successful business. In addition to that, you also have to take care of sales, customer communication, material procurement, work organization, finances, and many other tasks.

He quickly realized that entrepreneurship is not just about doing work that makes you happy, but also about taking responsibility, making decisions, and finding solutions on a daily basis.

The turning point – when a satisfied customer opens the door to the future

For Emir, the biggest breakthrough was not related to one large project, but to the first satisfied customers who began to trust the company and recommend it to others.

These recommendations were an important confirmation that individual orders can gradually grow into a recognizable company with its own brand.

Another important step was the decision to expand the offering beyond classic metal structures and focus on developing our own products, especially outdoor kitchens, canopies and other solutions for arranging outdoor spaces.

Every successfully completed project, product photo, and recommendation from a satisfied customer contributed to greater recognition and the opening of new business opportunities.

Business lessons – not every order is a good deal

One of the most important lessons Emir has learned on his entrepreneurial journey is the realization that a lot of orders does not necessarily mean a successful business.

At the beginning, an entrepreneur often wants to seize every opportunity, but may underestimate the time, complexity of implementation, and actual costs of an individual project.

Over time, he realized that it was not just the amount of work that mattered, but rather its organization, proper planning, and the final business result.

Communication with clients is also an important part of this experience. Clearly defined agreements, expectations, and scope of work at the beginning of the project can prevent many complications and enable higher quality execution.

ERANEL today and a look into the future

Today, ERANEL is a company with production facilities in MPIK, a team and an ever-widening product range. They manufacture outdoor kitchens, canopies, pergolas, metal structures and other custom solutions, paying special attention to the quality of execution, developing their own models and adapting to the wishes of their clients.

An important step in building recognition was also the company's presentation at the MOS fair in Celje, where they gained valuable experience and made new acquaintances.

In the next 12 months, Emir wants to strengthen production, develop a recognizable line of standardized products, and expand sales to foreign markets, primarily Croatia and Austria.

The long-term vision is clear - to develop ERANEL into a recognizable brand of quality outdoor kitchens and metal structures, which will find its place on both the domestic and international markets.

Advice for entrepreneurs at the beginning of their journey

Emir advises entrepreneurs not to wait for the perfect conditions, but to start with what they have and gradually develop their business idea. Mistakes are an inevitable part of the entrepreneurial journey, and often the most valuable lessons are learned from them.

He also emphasizes the importance of realistically evaluating one's own work, time, and costs, as high turnover in itself does not guarantee successful business.

Entrepreneurship brings ups and downs, so it is important for an entrepreneur not to give up at the first obstacle. Every challenge is an opportunity to learn, adapt, and grow.

A final thought

"He who wants something finds a way. He who doesn't want it finds an excuse."

This thought reflects Emir's view on entrepreneurship. He believes that a solution can be found for almost any obstacle if you have enough will, perseverance, and a willingness to work.

He summarizes his entrepreneurial philosophy with one more important message:

"You don't have to have everything at the beginning. What's important is that you start, persevere, and take a step forward every day."

From humble beginnings to an ambitious future

The story of ERANEL proves that knowledge, creativity and courage to take the first step can gradually grow into a company with its own products and a clear vision for development. From the first orders to the production facilities in MPIK and plans to enter foreign markets, Emir's path is a combination of perseverance, thoughtful decisions and a constant search for new opportunities. Today, ERANEL not only builds metal structures, but also the foundations of a brand that wants to take its quality and recognition beyond Slovenian borders.

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