Green Tour

It focuses on the development of a green and resilient tourism offer, also based on the active involvement of visitors in nature protection, the creation of a system of GeoHubs and new interpretation points, the establishment of sustainable digital management of tourist routes and public tourist infrastructure, and activities to direct visitor flows, based on the zoning of areas of natural value where tourist use is possible or undesirable, and the preparation of a plan and implementation of pilot activities.

Project info card

Project title: GreenTour - Cross-border sustainable development of resilient, green tourism products and management of public tourism infrastructure and visitor flows.
Akrim: GreenTour
Lead partner: European Association for Territorial Cooperation Karavanke Geopark
Project partnership: RRA Koroška, Regional Development Agency for Koroška; Slovenian Institute for Nature Conservation, Maribor Regional Office; Peca Underground, tourist mine and museum; KSL Tourismus Marketing GmbH; Tourismusverband Eisenkappel-Vellach
Period: 1.9.2023 – 31.8.2026
Project value: Total eligible project costs: EUR 1,782,865.46
Approved ERDF contribution: EUR 1,426,292.36
Total eligible costs of RRA Koroška: EUR 111,384.00
Source of funding: GreenTour is a cross-border cooperation project, which is being implemented within the framework of the Interreg Slovenia-Austria program and is co-financed by the European Regional Development Fund.
Contact person: Primož Vodovnik

Who is the project intended for:

The key target groups are local communities and tourism service providers from the Karavanke Geopark area, as well as the general public, especially visitors as active stakeholders in nature protection.

Project benefits:

Project activities and results, in particular green management - cross-border management of visitor flows, preparation of a coordinated use action plan for particularly threatened or stressed areas, help to improve management approaches and develop solutions to halt biodiversity loss and address environmental challenges related to tourism. A participatory approach involving local communities and tourists in pilot locations and providing solutions for more positive human-nature relationships through innovative approaches such as sustainable cross-border management of visitor flows and attractions of the Karavanke Geopark, an action plan for the development, use and management of sustainable tourism, an awareness campaign, etc. They will create opportunities to raise awareness and knowledge about the importance of nature conservation through appropriate management and guidance of visitor flows.