Koroška@digital
Project info card
- Project
- Koroška@digital - Development and digital promotion of the tourist offer of the leading destination Koroška
- Duration
- 01/05/2018 – 15/10/2019
- Amount of approved contribution (ERDF + state budget funds)
- EUR 202,360.22
- Funding
- The project "Development and digital promotion of the tourist offer of the leading destination Koroška" (Koroška@digital) is financed by the European Union, from the European Regional Development Fund, the Republic of Slovenia and the municipalities of the Koroška region. The operation is implemented within the framework of the Operational Programme for the implementation of European cohesion policy in the programming period 2014-2020.
The purpose of the project "Development and digital promotion of the tourist offer of the leading destination" Koroška (koroska@digital) is to communicate the tourist destination Koroška more systematically, target-oriented and effectively using digital tools.
Project activities include:
- renovation of existing and/or establishment of new digital communication tools and adaptation of content for the web, social networks and other digital communication channels,
- content creation for digital promotion,
- implementation of education in the field of digital marketing and training to support the development and marketing of tourism products,
- online advertising in foreign markets and leasing of media space in digital channels,
- designing 5-star experiences in line with the WTO's open call for original, unique, authentic tourism products.
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