Digital communication channels (website, social networks, email notifications)
Koroška. A treasure trove of surprises!
Promotion of the tourist destination Koroška and tourism development strategy
RRA Koroška is a regional destination organization that connects the tourism offer of the entire region. It performs the development, distribution, promotion and operational functions of destination management. With the Destination Level Tourism Development Strategy for Koroška 2025–2030, it sets the strategic and action framework for the development of Koroška as a tourist destination.
What does destination promotion include?
Digital communication channels (website, social networks, email notifications)
Presentations at tourism fairs and exchanges
Communication with providers and local tourism organizations
Advertising (digital, print, television, radio), media presentations
Study tours and organization of events for tourism stakeholders
Promotional products
Koroška. A treasure trove of surprises!
About the destination
www.koroska.si
We place Koroška alongside the most developed tourist destinations
- With a strategic communication approach, we are strengthening the recognition of Koroška and its positive image.
- We encourage tourists to visit the destination of Koroška.
- We are a connecting link between tourism stakeholders in the region.
- We strengthen tourism stakeholders in the context of communication and development of the offer.
Our goals
- Strategically meaningful and operationally efficient development of the Koroška destination and its offer.
- Improving visibility and strengthening the positive image of the destination.
- Increasing the indicators of tourist performance of the Koroška destination (qualitative and quantitative growth).
- Development of a Destination Tourism Strategy for strategically focused and successful growth of the Koroška tourist destination.
As a regional destination organization:
With the Tourism Development Strategy , we set the fundamental framework for the five-year development of the destination, as well as concrete policies and measures that guide the development of the tourism offer and its promotion.
Through strategic promotion , we ensure that the Koroška region gains recognition as a tourist destination not only within Slovenia, but also beyond its borders, by European standards.
Through diverse communication channels and addressing key target groups , we are improving the recognition of the region and strengthening its positive image.
Through the tourism development of the region, we also strengthen its economic development, as the multiplier effects of the strategic development of tourism bring positive effects for both the economy and the local population.
Success stories of Koroška promotion
Partnerships and projects that strengthen the destination
Local partnership LAG Kozjak – Pohorje
By implementing your idea, we will develop the local community of LAS Kozjak-Pohorje.
Strategy
The tourism development strategy of Koroška is based on sustainability, authenticity and stakeholder involvement. The region strives to become a recognizable boutique and year-round destination with high added value. The emphasis is on cooperation, the development of sustainable infrastructure, digitalization, new products and greater connectivity and quality.
Want to know more?
Contact us for additional information about cooperation opportunities.
News
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